October’s Core Value is the Golden Rule. On our site, we put it this way: “We believe in the golden rule and in treating you and everyone exactly how we would like to be treated in regard to honesty, responsiveness, follow-through, and in going the extra mile to ensure that your needs and desires are met.” Most of us learned the Golden Rule before we could tie our shoes. “Therefore all things whatsoever ye would that men should do to you, do ye even so to them.” (Matthew 7:12 ) It sounds simple.