Molson Coors launches Madrí Excepcional Limón as fruit beer category accelerates

Molson Coors Beverage Company is seizing the growing fruit beer opportunity with the launch of Madrí Excepcional Limón, a bold new flavoured lager arriving exclusively in Tesco, Booker and One Stop stores nationwide. Launching from April 2026 in 4x440ml can multipacks at 3.4% ABV, the brand’s latest innovation is designed to help meet rising demand in the fruit beer segment – combining Madrí…