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Madrí Excepcional launches alcohol-free version in the on trade

calendar_today April 2, 2025 person liberty.jackson@molsoncoors.com domain molson-coors-brewing

liberty.jackso… April 02, 2025 Madrí Excepcional 0.0% to be available at venues across the UK from 3rd March The launch comes as more than half (52%) of 18–34-year-olds now moderate their alcohol consumption [1] Sales of Madrí Excepcional, the second-largest world lager brand in the on-trade by value [2] , have increased by 14.3% year-on-year [3] Molson Coors Beverage Company is launching Madrí…

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