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What is a Customer Engagement Score? Formula and Examples

calendar_today October 12, 2026 person Debamrita Ghosh domain moengage

Reading Time: 16 minutes A customer engagement score is a single number that shows how actively a customer interacts with your brand. You calculate it by giving each customer action a weight and adding up how often it happens. If you’re running campaigns across email, push, SMS, and in-app, it turns scattered behavior into one number you can sort, […] The post What is a Customer Engagement Score?

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