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What the new Apple Ads Platform API means for you

calendar_today October 1, 2026 person Tugay Demir domain mobile-action

The ground under your Apple Ads reporting has shifted. In August, Apple Ads launched the Apple Ads Platform API, the API that every Apple Ads tool, including MobileAction, now builds on. If your columns, filters, and automations look slightly different, the new API is why.

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