Wellness and Nutrition Commerce Trends 2026: What Shopper Data Reveals

For commerce growth, knowing which channels drive the most shopper traffic is only part of the challenge for Wellness and Nutrition brands. Brands also need to understand how shoppers engage after the first interaction, where they click through to retailers, when purchase intent is highest, and how that behaviour can change over time. MikMak data from August 26, 2025 to August 26, 2026 provides insights into these different parts of the shopper journey, highlighting four key findings about how Wellness and Nutrition shoppers move from discovery to purchase.