Publish to Microsoft Store as a company—now with free registration and faster onboarding

We’re seeing growing demand from companies that want to reach Windows users across both consumer and enterprise devices, and we’ve heard consistent feedback that getting started should be simpler. Today, we’re addressing that with three updates: free account creation (removing the $99 fee), Microsoft Entra ID support for signing up with work accounts, and a faster onboarding experience that reduces friction and helps teams move from sign-up to submission faster.