The Microsoft Store on Windows continues to evolve, shaped by ongoing feedback from developers building and scaling apps on the platform. Over the past months, that feedback has guided several updates across onboarding, publishing, distribution and analytics. We recently shared several updates to the consumer experience, and streamlined the developer onboarding experience for individual developers – reducing the time and effort to create a new developer account in half. We are humbled by the positive feedback received from the developer community so far on the new experience.