Bot Activity in Microsoft Clarity: New Ways to Measure and Analyze Bot Traffic

When we introduced Bot Activity in Microsoft Clarity, we brought visibility to a part of web traffic that had traditionally lived in infrastructure logs and been difficult to interpret in an analytics context. For the first time inside Clarity, teams could see how AI systems, crawlers, and automated agents were accessing their content—what platforms were involved, and which pages were being requested. That visibility marked an important shift. Bot activity was no longer hidden in the…