Understand Your Influence in AI Answers: Citations Now Generally Available

AI-generated answers are quickly becoming one of the primary ways people discover information online. Instead of clicking through a list of links, users increasingly receive synthesized responses that draw from multiple sources across the web. Visibility has become less about ranking in search results and more about whether your content is used to shape the answer itself. Today, most teams are still measuring SEO the same way they always have—rankings, impressions, clicks—while the reality is…