AI Visitors Show Stronger Intent Signals Than Traditional Channels

AI-referred visitors show stronger intent signals, engaging more deeply within sessions, navigating fewer pages, and exhibiting fewer early abandonment behaviors than users from traditional channels. Last November, we found that AI‑referred traffic converts at three times the rate of traffic from other channels. At the same time, the amount of traffic AI platforms are driving has grown steadily. According to Clarity data, AI-referred traffic has increased by 22% over the past six months. Taken…