Smart Events in Microsoft Clarity: What They Are, How They Work, and How to Set Them Up

Session recordings are powerful—but only if you know which sessions are worth watching . Scrolling through random replays, hoping to stumble on insight, is not a strategy. It’s a time sink. And for publishers, marketing teams, and ecommerce operators trying to improve conversion rates, it’s one of the fastest ways to lose momentum. That’s where Smart Events in Microsoft Clarity change the game. Smart Events automatically surface the moments that actually matter: purchases, add-to-cart actions,…