Elevating the Role of Grounding on the AI Web

At Microsoft, we’ve been steadily advancing grounding technology for a while, building on decades of operating large‑scale search and information systems through Bing and focusing on scale, reliability, and trust. And today, Microsoft grounding powers nearly every major AI assistant in the market. While much of our work happens behind the scenes, it plays an essential and profound role in today’s AI ecosystem, providing users with answers that are fluent, factually correct, and genuinely…