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What the US hotel data from 2026 is telling you

calendar_today June 22, 2026 person Mews domain mews-com

The article examines Q1 2026 US hotel performance data, showing conditions improving from 2025 but margins still under pressure. It highlights the revenue advantages of direct bookings, stronger upsell performance from online and kiosk channels versus the front desk, and widespread AI adoption among hoteliers despite data quality limitations.

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