Sell the Problem, Not the Product: 3 Questions with Michael Koory

Some of the biggest questions in sales have surprisingly simple answers. In this episode of the 3 Questions series, Michael Koory joins Paul Fuller to answer three questions that come up again and again from sales leaders, CEOs, and founders: how to turn around an underperforming rep, why a product isn’t selling, and how to generate leads without burning cash on ads. A common thread runs through all three answers.