If anyone can use AI to design, where do professional designers come in? (Issue #445) Base Image: Papier à motif répétitif, via Bibliothèque nationale de France/Wikimedia Commons The recent behind-the-scenes breakdown of the new Calendly brand by design firm Smith & Diction is a fascinating look at the different design choices they made over the course of the redesign. In between the discussion of shape, font, and color choices, there was an interesting aside: We’re at a very interesting crossroads at the moment with genAI stuff.