How McDonald’s combined user research, rapid prototyping, and cross-functional collaboration to bring Sesame UX from idea to reality. by: Ryan Bush, Sr Manager, UX Design & Kartik Patel, Software Engineer II Quick Bytes Bringing a new Point-of-Sale (POS) experience to life at McDonald’s scale required balancing crew needs, operational complexity, and business priorities Research, prototyping, and real-world testing showed a new approach could improve speed, accuracy, and usability for crew members Sesame UX moved from concept to a live restaurant pilot in under a year, demonstrating measurable
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