Reordering, Reimagined: Designing with Customer Data at McDonald’s

What we learned from low feature usage — and how we turned it into a smarter, faster experience. by: Meilin Zhu, Manager, Product Management & Jeremiah Jacobson, Manager, Engineering Tech Lead Quick Bytes: Low usage of Recents & Faves in the mobile app signaled a missed opportunity to deepen customer engagement Research revealed discoverability and usability were the key barriers holding users back A redesigned experience led to faster load times, fewer cart removals, and stronger reordering adoption Our app is more than a menu — it’s a gateway to convenience, personalization, and the kind of