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M&M’S® hits the road as Official Partner of the Tour de France, celebrating global brand scale and over 50 years of European manufacturing excellence

calendar_today July 20, 2026 person MARS inc. domain mars

M&M’S® hits the road as Official Partner of the Tour de France, celebrating global brand scale and over 50 years of European manufacturing excellence The iconic chocolate confectionery brand debuts a spectacular traveling caravan for the legendary cycling race, powered by Mars’ landmark manufacturing hub in Haguenau, France.

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