The role of APMs in offering optimized payment experiences to platform users

Alternative Payment Methods, more accurately described as Local Payment Methods, have moved from complementary options to a key part of the payment mix a long time ago. In many markets, like the Netherlands, Poland, Portugal, and China, local payment methods have long been the standard way people pay. If you’re selling in multiple countries, you need to make sure that each payment option fits local habits and integrates with existing flows.