Driving more conversions from the checkout moment: Introducing PayPal One-Click

In the high-stakes environment of enterprise marketplaces and platforms, the gap between “add to cart” and “complete purchase” is narrowing. For guest shoppers, however, the journey is still often slowed down by manual data entry. With 70% of all shopping carts abandoned in 2025 ( Baymard Institute ), reducing friction at the final hurdle is a commercial imperative.