If you’re running a business, email is still one of the best ways to connect with customers. Whether you’re sending out product announcements, welcome sequences, newsletters , or promotions, email gives you a direct line to your audience – and it’s one of the few marketing channels you truly own. In fact, data from Mailjet’s email engagement report shows that 75.4% of consumers in the U.S., UK, France, Germany, and Spain prefer email for receiving promotional messages, and 74% favor it for…