PLG email campaigns: 7 automations to scale your SaaS

For Product-Led Growth (PLG) companies, the product is the primary engine for customer acquisition, conversion, and expansion. Your user’s journey – from their first click to becoming a power user – is the most critical marketing channel you have. But how do you guide them through that journey at scale? The answer lies in strategic, behavior-driven email automation . Too often, email is siloed. Marketing runs its campaigns, and developers hard-code basic transactional notifications. This…