| Gmail’s new Verified Sender Program isn’t the spam-filter bypass headlines are claiming; it just requires political senders to do what good deliverability already demands: authenticate their mail, keep volume predictable, and hold spam complaints under 0.3%. Verification proves who you are, but as the post argues, it can’t make recipients want your email. The post Verified, not invited: What Gmail’s political sender program actually says about deliverability appeared first on Transactional Email API Service For Developers |
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