What moms can teach us about email marketing

Every May, a certain type of email shows up in inboxes alongside the gift guides and discount codes: the empathy email. The one that gently offers to let you opt out of Mother’s Day content, just in case. It’s well-intentioned. It’s also kind of a mess, and it says more about how we think about email marketing than it does about how we think about people. Table of contents 01 If you’re doing “empathetic marketing,” have you tried the empathy part? 02 The promise of “empathetic marketing” 03…