The Intelligence Shift: Why Smarter Advertising Is Moving Closer to Media

At this year’s Advertising Week New York, Magnite’s SVP, Demand Mike Dupree brought together Rebekah Shalit, SVP, Head of Platforms at dentsu, Miles Fisher, VP, Global Strategic Advertising Partnerships at Roku, and Paul Lentz, Head of Strategic Development and Operations at CVS Media Exchange (CMX), to discuss what’s driving the shift and what it means for the next phase of programmatic. The post The Intelligence Shift: Why Smarter Advertising Is Moving Closer to Media appeared first on Magnite .