Artificial Intelligence Adoption in Entrepreneurship and Digital Transformation: A Bibliometric–Thematic Review of Intellectual Structure and Emerging Frontiers

This study examines the evolving intellectual structure of artificial intelligence (AI) adoption at the intersection of entrepreneurship and digital transformation. Using a hybrid bibliometric–thematic review design with VOSviewer software, the study analyzes 1085 Web of Science publications (2017–2026) selected through a screening protocol. Performance analysis and four types of science mapping—co-word analysis, term co-occurrence, co-authorship, and institutional/geographic networks—were employed to identify publication trajectories, influential contributors, and the conceptual architecture