Waterfall enrichment: what it is, when it works, and what a miss should cost you

Waterfall enrichment is a method that sends a missing field, such as a work email or phone number, to several data providers in a set order, stops when one returns a confirmed value, and moves to the next provider only when the one before it finds nothing. It raises coverage. It does not, on its […] The post Waterfall enrichment: what it is, when it works, and what a miss should cost you appeared first on Lusha .