Live Nation And Cidade Center Norte Announce São Paulo’s First World-Class Music Arena

Key Takeaways Live Nation Entertainment and Cidade Center Norte are partnering through a Live Nation-led joint venture to develop a 21,000-capacity venue that is expected to host over 200 concerts and sporting events annually. Once operational, São Paulo Arena is expected to welcome more than 2 million attendees annually, generating significant economic activity, creating jobs, and boosting tourism. Live Nation Entertainment, the world’s leading live entertainment company, and Cidade Center Norte, Brazil’s most comprehensive planned urban living district, today announced the development of São