Lowe’s Takes Loyalty on Tour

Key Takeaways Lowe’s is elevating the pre-show experience as the first presenting partner of the Tailgate, bringing lounge seating, lawn games, music, food and beverage offerings, and interactive programming to select venues throughout the season. MyLowe’s Rewards and MyLowe’s Pro Rewards members will unlock exclusive concert perks all season long, including discounted kids tickets, complimentary lawn chair rentals and sweepstakes for a chance to win free tickets all year. Music has always been part of home improvement.