The Dangers of Generative AI in Email Marketing

Key takeaways Generative AI is now a standard part of the email marketing workflow—for legitimate marketers and bad actors launching phishing attacks. AI-powered phishing is no longer easy to spot. Modern AI-generated attacks are grammatically correct, contextually aware, and personalized. Email marketers have a responsibility to use AI thoughtfully. From subscriber transparency to protecting deliverability, your actions today will affect your program for years to come.