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IMU Meaning in Retail: Definition, Formula and Calculation

calendar_today July 25, 2026 person Francesca Nicasio domain lightspeed

IMU stands for Initial Markup, representing the percentage difference between an item’s wholesale cost and its very first retail price. Nailing this metric right out of the gate gives your business the financial padding to absorb operating expenses and future markdowns without sacrificing profitability. While your final profit margins will inevitably fluctuate, a strong IMU […]

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