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Back to School Marketing for Retailers: 11 Ways to Prepare for the Boom

calendar_today July 1, 2026 person Goose Fraser domain lightspeed

Back to school is one of the biggest sales periods of the year for retailers. Sales for both back to school and back to college have steadily increased over the last few years, and 2026 looks to be no exception. That means a spending blitz is set to happen.

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