For professional services firms like management consultants, market researchers, and IT services, performing quality research is essential but time-consuming. Fortunately, new generative AI tools can automate many research tasks to increase efficiency. According to our report, Setting the Pace: How Management Consultants are Leading the genAI Revolution , 80% of management consultants are already using generative AI tools in their daily tasks, with over a third integrating them into at least half of their workflows.