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Estimated Impressions — Frequently Asked Questions

calendar_today July 10, 2026 person Joan Albert Fontàs domain launchmetrics

What are Estimated Impressions? Estimated Impressions is our best estimate of how many people actually saw a specific piece of content — a print article, an online article, or a social post. It’s different from audience size, which only tells you how many people could have seen it.

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