Automated Orphan-to-Voice Workflow for Online & Print Medias

Any online or print media account that arrives in the platform without a linked Voice is now resolved automatically within 24 hours — no manual work needed. The system either creates a new enriched Voice profile or merges the account into an existing one, keeping your data Voice-centric and attribution-ready from the moment new media enters the database. ⚙️ How It Works The workflow runs once daily at 00:00 UTC and processes all newly added orphan online and print medias For each orphan account, the system applies one of two outcomes: New Voice created — if no suitable match exists in the data