Introduction At Launchmetrics we monitor content across different channels: online media and blogs, social networks and printed media (magazines and newspapers). Our panel covers more than 37k online medias and blogs, more than 800k social accounts across Instagram, TikTok, Facebook, YouTube, Twitter/X, Weibo, WeChat, Douyin, RED and Bilibili and more than 2.2k print titles and 8k print supplements. As long as a specific media or social account is part of our panel, we can track almost all the content that is published, however there are some exceptions.