July 2025 Objective: This update affects social content on Instagram and X (formerly Twitter) with the following objectives: Improve the accuracy of MIV for Instagram Reels by factoring in the visibility (views) of the content relative to the account’s audience. Refine the value assigned to X Retweets by accounting for the influence of the retweeting account. Date: Change effective from July 10th, 2025 in Discover, Insights, and Data Services.
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