Privacy in the supply chain: what content teams need to know (without a law degree)

Every website, campaign, or app you launch runs on a chain of suppliers: the CMS, the analytics tool, the email platform, the CDN, the AI assistant, and many more. Each link in that chain touches some form of personal data (also called PII, or personally identifiable information). Privacy in supply chain management is about making sure the whole chain (not just your own team) treats that data responsibly.