What’s the True Cost of the Status Quo? In a Pandemic, Much More Than You Can Afford.

The Urgency of Finding a Data-driven Competitive Advantage in Uncertain Times I have been in Marketing in one industry or another for many years now; more than I care to admit. What I’ve witnessed over the years is that industries just keep getting more crowded. New companies seem to pop up on a daily basis with the promise of the newest and greatest product; new technologies emerge to solve consumers’ most pressing needs; established companies broadening portfolios and entering adjacencies to scoop up market share; and everyone striving to rise above the noise.