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Ad Blockers and Analytics: How Much Traffic You Lose

calendar_today March 22, 2026 person KISSmetrics Editorial domain kissmetrics

Ad blockers block analytics scripts, not just ads, hiding 15-30% of visitors from GA4 on a typical site. Why the loss is selective rather than merely large, what first-party and server-side collection actually recover, and how to size your own gap first.

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