How AI is applied across API Evangelist and APIs.io. Read my AI disclosure →
API Evangelist API Evangelist
Discovery
Learnings
Guidance
Toolbox
Alignment
API Evangelist LLC

Top of Funnel Marketing: Strategies, Metrics, and Common Mistakes

calendar_today March 15, 2026 person KISSmetrics Editorial domain kissmetrics

Master top-of-funnel (TOFU) marketing with strategies for awareness and demand generation, key metrics to track, and how to connect TOFU activities to downstream revenue.

open_in_new Read original post