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Why In-Store Media Is the Next Billion-Dollar Opportunity (And How to Get It Right)

calendar_today July 9, 2026 domain kevel

In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Michael Schuh, SVP and Global Head of Media at Dunnhumby, to discuss the future of in-store media, the real measurement conversation brands need, and why retailers must stop chasing industry noise.

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