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Why iFood Is the Most Exciting Retail Media Story You Haven't Heard Yet

calendar_today June 17, 2026 domain kevel

Brazil is the fastest-growing retail media market in the world, and iFood is leading the charge. In this episode of Unlocking Retail Media, Sam James, VP of Ads at iFood, breaks down how they built the fastest-growing retail media network globally, from seller ads to offsite co-bidding campaigns with a 30x incremental ROAS.

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