In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Andrew Lipsman, independent analyst and former eMarketer principal, to discuss why he believes ROAS is “the root of all evil”, how it misleads brands and where retail media is actually headed.
ROAS is the Root of All Evil: Debunking the ROAS Trap with Andrew Lipsman
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May 7, 2026
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kevel