Using Influencers to Build Trust in MedTech Startups

Startups in health technology face a distinct challenge. As an industry that is centered around complex services, audiences need more than visibility to take action. Traditional marketing is highly effective at driving awareness and engagement, yet building thorough credibility often requires more personal and relatable channels.  That gap between awareness and trust is where influencer… The post Using Influencers to Build Trust in MedTech Startups appeared first on Kafka.com .