Introducing Soft-Analytics®: The Human Insight AI Can’t Deliver

AI has made it easier than ever to track marketing metrics. Hard-analytics, like pay-per-click, views, and impressions capture activity but don’t reveal impact. Publicity is different. Because the coverage is earned media rather than paid, its reach is even harder to measure. How much was that podcast worth, or that article’s influence on investors or… The post Introducing Soft-Analytics®: The Human Insight AI Can’t Deliver appeared first on Kafka.com .