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Why We Acquired True Anthem: Distribution Is Now the Lifeblood of Publisher Growth

calendar_today April 15, 2026 person John Nardone domain jwplayer

For the past year, we’ve been having a version of the same conversation with publishers across every category: news, lifestyle, sports, entertainment, B2B. The details differ. The underlying problem doesn’t: the precipitous drop in traffic referred from Google has changed the economics of online publishing.

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