Jumia Gives Its E-commerce Platform a New Look

Jumia has introduced a new look and feel across its e-commerce platforms in eight markets, giving shoppers a cleaner and more intuitive way to browse the site. The redesign brings together a more streamlined homepage, a simpler category structure and a clearer way of presenting products and promotions. The aim is straightforward: make it easier for shoppers to find what they are looking for and discover more of what is available on Jumia.