How Jumia Fights Counterfeit Products on its Platform

As Africa’s leading e-commerce marketplace operating across eight diverse markets, Jumia connects a large network of brands, SMEs, and informal traders. However, operating at this scale presents a unique challenge: combating counterfeiting in regions where intellectual property (IP) awareness is still nascent and regulatory infrastructure varies widely by country. Counterfeit goods directly threaten the foundational trust required for e-commerce to thrive.